Jell-O
Jell-O is a brand name belonging to USA-based Kraft Foods for a number of gelatin desserts, including fruit gels, puddings and no-bake cream pies. The brand's popularity has led to its becoming a generic term for gelatin dessert across the US and Canada.
Description
Jell-O is sold pre-made (ready to eat) or in powder form, and it is available in many different colors and flavors. The powder contains powdered gelatin and flavorings including sugar or artificial sweeteners. It is dissolved in boiling water, then chilled and allowed to set. Sometimes fruit, vegetables, whipped cream, or other ingredients are added to make often elaborate desserts that can be molded into any number of shapes. Jell-O must be refrigerated until served, and once set properly, it is normally eaten with a spoon but sometimes with a fork.
A popular alternative recipe calls for the addition of an alcoholic beverage to the mix, comprising approximately one third of the liquid added after the gelatin has been dissolved in the boil. The result of this process is called a "Jell-O shot". The quantity and timing of the addition of the alcohol are vital aspects; it is not possible to make Jell-O shots with pure alcohol:
Dry gelatin is composed of colloidal proteins. These proteins form chains that require hot water to break them down, so that they can then reform as a semisolid colloidal suspension incorporating the added water. Pure alcohol cannot be heated (without evaporation) enough to initially break down the proteins.[1]
Varieties in the Jell-O pudding line are cooked on a stovetop in hot milk, then chilled until they set, or in the case of the instant pudding, simply dissolved in cold milk and then chilled. The no-bake pie line is generally mixed with milk and then poured into an included crust, and allowed to set in a refrigerator.
Though the word Jell-O is a name brand, it is commonly used in America as a generic name for all products of this kind.
Many vegetarians do not eat Jell-O because it contains gelatin, which is made out of animal bone.
History
Gelatin has been well known and used for many years. It was popularized in the Victorian era with spectacular and complex "jelly moulds". Previously, gelatin was sold in sheets and had to be purified, which was very time-consuming. In 1845, industrialist Peter Cooper (who built the first American steam-powered locomotive, the Tom Thumb), obtained a patent (US Patent 4084) for powdered gelatin derived from the bones of geese.[2]
Forty years later the patent was sold to a LeRoy, New York-based carpenter and cough syrup manufacturer, Pearle B. Wait. He and his wife May added strawberry, raspberry, orange and lemon flavoring to the powder and gave the product its present name in 1897. Unable to successfully market their concoction, in 1899 the Waits sold the business to a neighbor, Orator Francis Woodward, for $450.
Beginning in 1902, Woodward's Genesee Pure Food Company placed advertisements in the Ladies' Home Journal proclaiming Jell-O to be "America's Most Famous Dessert." Until 1904 Jell-O remained a minor success until Genesee Pure Food Company sent enormous numbers of salesman out into the field to distribute free Jell-O cookbooks, a pioneering marketing tactic at the time.[3] Within a decade, three new flavors, chocolate (discontinued in 1927), cherry and peach, were added, and the brand was launched in Canada. Celebrity testimonials and recipes appeared in advertisements featuring actress Ethel Barrymore and opera singer Ernestine Schumann-Heink.
In 1923, the newly rechristened Jell-O Company launched D-Zerta, an artificially sweetened version of Jell-O. Two years later, Postum and Genesee merged, and in 1927 Postum acquired Clarence Birdseye's frozen foods company to form the General Foods Corporation. By 1930, there appeared a vogue in American cuisine for congealed salads, and the company introduced lime-flavored Jell-O to complement the various add-ins that cooks across the USA were combining in these aspics and salads. By the 1950s, these salads would become so popular that Jell-O responded with savory and vegetable flavors such as celery, Italian, mixed vegetable and seasoned tomato. These savory flavors have since been discontinued.
In 1934, sponsorship from Jell-O made comedian Jack Benny the dessert's spokesperson.[4] At this time also was introduced a jingle (created by the agency Young & Rubicam[5]) that would be familiar over the next several decades, in which the spelling "J-E-L-L-O" was (or could be) sung over a rising five-note musical theme.
In 1936, chocolate returned to the Jell-O lineup, this time as an instant pudding made with milk. It proved enormously popular and over time other pudding flavors were added such as vanilla, tapioca, coconut, pistachio, butterscotch, egg custard, flan and rice pudding.
New flavors continued to be added and unsuccessful ones were removed: in the 1950s and 1960s, apple, black cherry, black raspberry, grape, lemon-lime, mixed fruit, orange-banana, pineapple-grapefruit, blackberry, strawberry-banana, tropical fruit and more intense "wild" versions of the venerable strawberry, raspberry and cherry. In 1966, the Jell-O "No-Bake" dessert line was launched, which allowed a cheesecake to be made in 15 minutes. In 1971 pre-packaged prepared pudding called Jell-O Pudding Treats were introduced. During this same period, Jell-O 1-2-3, a gelatin dessert that separated into three layers as it cooled, and Jell-O Whip 'n Chill, a mousse-style dessert, were also introduced and widely promoted; they remain available only in limited areas today.
In 1964, the slogan "There's always room for Jell-O" was introduced, promoting the product as a "light dessert" that could easily be consumed even after a heavy meal.
In 1974, comedian Bill Cosby became the company's pudding spokesperson, and continued to serve as the voice of Jell-O for almost thirty years. Over the course of his tenure as the mouthpiece for the company, he would hawk new products such as frozen Jell-O Pops (in both gelatin and pudding varieties); the new Sugar-Free Jell-O, which replaced D-Zerta and was sweetened with NutraSweet; Jell-O Jigglers concentrated gummi snacks; and Sparkling Jell-O, a carbonated version of the dessert touted as the "Champagne of Jell-O."
In 1989, General Foods was merged into Kraft Foods by parent company Phillip Morris (now the Altria Group). New flavors were continually introduced: watermelon, blueberry, cranberry, margarita and piña colada among others. In 2001, Green Jell-O was declared the "Official State Snack" of Utah, with Governor Michael O. Leavitt declaring an annual "Jell-O Week."
As of 2008, there are more than 158 products sold under the Jell-O brand name and about 300 million boxes of Jell-O gelatin sold in the United States each year,
Jell-O is also used as a substantial ingredient in a well-known dessert, the preparation of which requires a mold designed to hold Jell-O, and the depositing of small quantities of chopped fruit into the Jell-O before it hardens and takes on its typical form. Note that fresh pineapple, papaya, kiwi, and ginger root cannot be used, since they contain enzymes which prevent the gelatin from "setting."
As of 2008, LeRoy, New York, is still known as the home of Jell-O and has the only Jell-O Museum in the world located on the main road through the small town. Visitors can learn about the history of the dessert from its inception.
Current flavors of Jell-O desserts
Gelatin
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Pudding
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Discontinued flavors of Jell-O brand desserts
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Cultural references
Entertainment
Jack Benny's top-rated radio show did not break away for commercials. Instead, his announcer, Don, incorporated speeches about Jello into the program at appropriate places, to Jack's feigned comic annoyance. Perhaps the earliest musical reference to Jell-O was in the lyrics of "Cockeyed Optimist" from the musical South Pacific (Rodgers and Hammerstein, 1949) when Nellie sings "I could say life is just a bowl of Jell-O". Forty years later, it was mentioned in the film Ghostbusters 2. When Winston is reminded that a supernatural 'goo' resembles Jell-O, he remarks that he hates Jell-O. Peter Venkman responds, "There's always room for Jell-O". In the popular American TV series The Office (2005) Jim Halpert has encased Dwight Schrute's and Andy Bernard's office supplies in Jell-O. In the original UK-based show (2001) Tim Canterbury did the same to Gareth Keenan, though they referred to the dessert by the common UK term "jelly".In the 1960s, the cast of the popular sitcom Hogan's Heroes did a commercial with Carol Channing featuring the gang having Jell-O for dessert. Samantha Carter of Stargate SG-1 has been seen to enjoy blue Jell-O on numerous occasions. Jell-O powder was a primary ingredient in the green slime for the 1980s TV hit, You Can't Do That on Television. Eric Reed Boucher, the lead singer of the punk rock band Dead Kennedys, used Jello Biafra as his stage name.
Commercials
Comedian Bill Cosby is usually associated with Jell-O and, more famously, Jell-O pudding as he has appeared in many commercials promoting both. Shows like MAD TV and SNL parody Cosby, using Jello references like "pudding pop". In the 1960s, the cast of the popular sitcom Hogan's Heroes did a commercial with Carol Channing featuring the gang having Jell-O for dessert.
See also
- Jell-O Belt
References
Further reading
| Kraft brands |
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Capri Sun · Crystal Light · Dairylea · General Foods · Jell-O · Kool-Aid · Kraft Dinner · Maxwell House · Oscar Mayer · Post Cereals · Tang · Toblerone · Vegemite |
Source: adapted by the editor from Wikipedia, the free encyclopedia; from the article "Jell-O". Image Credit.
