Copyright © Philip M. Parker, INSEAD. Terms of Use.

Word Of Mouth

Definition: Word Of Mouth

Word Of Mouth

Noun

1. Gossip spread by spoken communication; "the news of their affair was spread by word of mouth".

Source: WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved.
 


Specialty Definition: Word Of Mouth

DomainDefinition

Slang in 1811

WORD OF MOUTH. To drink by word of mouth, i.e. out of the bowl or bottle instead, of a glass. Source: 1811 Dictionary of the Vulgar Tongue.

Source: compiled by the editor from various references; see credits.

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Specialty Definition: Word of mouth

(From Wikipedia, the free Encyclopedia)

Word of mouth is spoken, rather than written, communication. It is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or marketing.

Word of mouth promotion is highly valued by marketers. It is felt that this form of communication has valuable source credibility. People are more inclined to believe word of mouth promotion than more formal forms of promotion because the communicator is unlikely to have an ulterior motive (ie.: they are not out to sell you something). In order to manufacture word of mouth communications, marketers use publicity techniques.

There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsay; however the negative connotations of these words are not included in the meaning of word of mouth. See also grapevine.

See also: Marketing, promotion, Speech, verbal, unwritten, publicity

List of Marketing TopicsList of Management Topics
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Word of Mouth is a notable album by Jaco Pastorius. The revised version features great basses such as Victor Wooten, Marcus Miller, and many others.

Source: adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "Word of mouth."

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Abbreviations & Acronyms: Word Of Mouth

The following table is compiled from various sources, across various languages. When English abbreviations or acronyms come from a non-English source, this is noted.
EntrySourceExpressionField
WOMEnglishWord Of Mouth Nel linguaggio del marketing è quel tipo di pubblicit che inconsapevolmente fanno i consumatori quando dicono a paren-ti e amici di essere soddisfatti di un certo prodotto.Abbreviation, Business

Source: compiled by the editor, based on several corpora (additional references).

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Synonyms: Word Of Mouth

Synonyms: grapevine (n), pipeline (n). (additional references)

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Synonyms within Context: Word Of Mouth

ContextSynonyms within Context (source: adapted from Roget's Thesaurus).

Speech

Noun: speech, faculty of speech; locution, talk, parlance, verbal intercourse, prolation, oral communication, word of mouth, parole, palaver, prattle; effusion.

Adverb: orally; Adjective: by word of mouth, viva voce, from the lips of.

Source: adapted from Roget's Thesaurus.

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Crosswords: Word Of Mouth

English words defined with "word of mouth": folk tale, folktalehearsaylanguageNuncupative willold wives' tale, oral, oral communication, oral exam, oral examinationParol, Pass-parolerumor, rumored, rumourspeech, speech communication, spoken languageUnwritten doctrinesviva voce, voice communicationwhispering campaign. (references)
Specialty definitions using "word of mouth": Epistles. (references)

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Commercial Usage: Word Of Mouth

DomainTitle

Books

  • Talk Is Cheap: Promoting Your Business Through Word of Mouth Advertising (reference)

  • Nobody to somebody in 63 days or less : the ultimate how-to guide to business networking & word of mouth advertising (reference)

    (more book examples)

  

Periodicals

  

Theater & Movies

Source: compiled by the editor from various references; see credits.

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Non-Fiction Usage: Word Of Mouth

SubjectTopicQuote

Business

Many new patients to JV hospitals and clinics are generated through word of mouth. (references)

However, the most successful method of marketing is word of mouth and a good reputation. (references)

However the most the most successful method of marketing is word of mouth and a good reputation. (references)

Economic History

Vietnam

Awareness of brands comes from word of mouth, promotions and advertising. (references)

Thailand

This information spreads quickly via word of mouth, and if positive, can increase the supplier's reputation and sales volume. (references)

Albania

Albania, however, remains a culture with a strong oral tradition and in this small market, word of mouth recommendations are very important. (references)

Source: compiled by the editor from ICON Group International, Inc.; see credits.

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Expression: Word Of Mouth

Expression using "word of mouth": by word of mouth. Additional references.

Source: compiled by the editor from various references; see credits.

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Frequency of Internet Keywords: Word Of Mouth

The following statistics estimate the number of searches per day across the major English-language search engines as identified by various trade publications. Hyperlinks lead to commercial use of the expression at Amazon.com.
 
ExpressionFrequency
per Day

word of mouth

240

word of mouth marketing

29

word of mouth advertising

5

by word of mouth

4

word of mouth communication

2

word of mouth info

2
Source: compiled by the editor from various references; see credits.

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Modern Translation: Word Of Mouth

Language Translations for "word of mouth"; alternative meanings/domain in parentheses.

Albanian

  

gojarisht (by word of mouth, on viva voce, orally, verbally). (various references)

   

Danish

  

man stmmer(ved)højt og tydeligt(at sige...) (voting shall be by word of mouth). (various references)

   

Dutch

  

het stemmen geschiedt hardop (voting shall be by word of mouth). (various references)

   

Finnish

  

suullisesti (by word of mouth, orally). (various references)

   

French

  

sous-location écrite ou verbale (subletting agreed in writing or by word of mouth), le vote a lieu haute voix (voting shall be by word of mouth). (various references)

   

German

  

schriftlich oder mündlich abgeschlossener Untervertrag (subletting agreed in writing or by word of mouth), es wird mündlich abgestimmt (voting shall be by word of mouth). (various references)

   

Hungarian

  

szóbelileg (by word of mouth, viva voce), élőszóval (by word of mouth). (various references)

   

Italian

  

WOM (Word Of Mouth Nel linguaggio del marketing è quel tipo di pubblicit che inconsapevolmente fanno i consumatori quando dicono a paren-ti e amici di essere soddisfatti di un certo prodotto.), il voto ha luogo ad alta voce (voting shall be by word of mouth). (various references)

   

Japanese Kanji 

  

口コミ . (various references)

   

Japanese Katakana 

  

くちコミ. (various references)

   

Pig Latin

  

ordway ofay outhmay

   

Portuguese

  

palavra de boca. (various references)

   

Russian 

  

устно (aurally, by mouth, by word of mouth, on the blob, orally, verbally, viva voce). (various references)

   

Spanish

  

palabra de boca. (various references)

   

Turkish

  

sözlü (fiancee, nuncupative, oral, oral examination, parol, verbal, verbatim, Viva, viva voce, vocal), ağızdan (oral). (various references)

Source: compiled by the editor from various translation references.

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Bible Trace: Word Of Mouth

LanguageDateSourceActs Chapter 15, Verse 27
Greek (transliterated)250 BCSeptuagintApestalkamen oun ioudan kai silan kai autouV dia logou apaggellontaV ta auta
Latin405VulgateMisimus ergo Iudam et Silam qui et ipsi vobis verbis referent eadem
Middle English1395WyclifTherfor we senten Judas and Silas, and thei schulen telle the same thingis to you bi wordis.
Renaissance English1526TyndaleWe have sent therfore Iudas and Sylas which shall also tell you the same thinges by mouth.
Jacobean English1611King JamesWe have sent therefore Judas and Silas, who shall also tell you the same things by mouth.
Victorian English1833WebsterWe have sent therefore Judas and Silas, who will also tell you the same things by mouth.
Basic English1964OgdenAnd so we have sent Judas and Silas, who will say the same things to you themselves, by word of mouth.

Source: compiled by the editor from various references; see credits.

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Matched Bible Translations: Word Of Mouth

LanguageActs Chapter 15, Verse 27
AlbanianKemi dërguar, pra, Judën dhe Silën; edhe ata do t'ju tregojnë me gojë të njëjtat gjëra.
CebuanoBusa gipaanha namo diha si Judas ug si Silas nga magahimo sa binaba nga pagsugilon kaninyo sa mao rang mga butanga.
Croatian aljemo vam dakle Judu i Silu. Oni æe vam i usmeno priopæiti to isto.
DanishVi have derfor sendt Judas og Silas, der også mundtligt skulle forkynde det samme.
DutchWij hebben dan Judas en Silas gezonden, die ook met den mond hetzelfde zullen verkondigen.
FinnishMe lähetämme siis Juudaan ja Silaan, jotka myös suusanalla ilmoittavat teille saman.
FrenchNous avons donc envoyé Jude et Silas, qui vous annonceront de leur bouche les mêmes choses.
GermanSo haben wir gesandt Judas und Silas, welche auch mit Worten dasselbe verkündigen werden.
Indonesian-Bahasa Sehari-hariJadi, kami mengutus Yudas dan Silas kepada Saudara-saudara. Merekalah yang akan menyampaikan sendiri secara lisan kepadamu berita yang tertulis dalam surat ini juga.
Indonesian-Terjemahan LamaSebab itu kami menyuruhkan Yudas dan Silas, yang sendiri dengan lidah juga mengabarkan hal itu pun kepada kamu.
ItalianAbbiamo mandato dunque Giuda e Sila, che vi riferiranno anch'essi queste stesse cose a voce.
LatvianMçs nosûtîjâm Jûdu un Saulu, kas jums to paðu vârdiem pasacîs.
MaoriNa kua tonoa atu nei e matou a Hura raua ko Hira, ma raua hoki e korero a kupu atu aua mea ano.
NorwegianVi har da sendt Judas og Silas, som også skal forkynne eder det samme muntlig.
PortugueseEnviamos portanto Judas e Silas, os quais também por palavra vos anunciarão as mesmas coisas.   
RumanianAm trimes dar pe Iuda wi pe Sila, cari vq vor spune prin viu grai aceleawi lucruri.
ShuarNiijiai Jútassha tura Sérassha akupeaji. Ii chichaajnia nuna niisha ni wenejai atumin ujatmakartatui.
SpanishAsí que hemos enviado a Judas y a Silas, los cuales también os confirmarán de palabra el mismo informe.
SwahiliKwa hiyo, tunawatuma Yuda na Sila kwenu; hawa watawaambieni wao wenyewe haya tuliyoandika.
SwedishAlltså sända vi nu Judas och Silas, vilka ock muntligen skola kungöra detsamma för eder.
UmaToe pai' mohawa' -makai hi rehe'i hante hanono lau, mpopelihi rodua doo-kai to kihubui tilou. To kihubui tilou, ompi' -ta Yudas pai' Silas. Hira' to rodua toera-damo mpai' to mpo'uli' -kokoi hante wiwi-ra moto napa to ki'uki' hi rala sura toi. Yudas pai' Silas toe, kihubui tilou hidohea hante Barnabas pai' Paulus to kipoka'ahi'. Barnabas pai' Paulus tohe'ira, tauna to mpotonu-mi katuwu' -ra hi Pue' -ta, Yesus Kristus, bona mpopalele hanga' -na.

Source: compiled by the editor from various references; see credits.

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Anagrams: Word Of Mouth

Scrabble® Enable2K-Verified Anagrams

Words within the letters "d-f-h-m-o-o-o-r-t-u-w"

-4 letters: outdoor.

-5 letters: drouth, fourth, hotrod, outrow.

Source: compiled by the editor from various references; see credits.

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INDEX

1. Definition
2. Synonyms
3. Crosswords
4. Usage: Commercial
5. Quotations: Non-fiction
6. Expressions
7. Expressions: Internet
8. Translations: Modern
9. Bible Trace
10. Abbreviations
11. Acronyms
12. Anagrams
13. Bibliography


  

Copyright © Philip M. Parker, INSEAD. Terms of Use.