Copyright © Philip M. Parker, INSEAD. Terms of Use.

(From Wikipedia, the free Encyclopedia)
DVD is an optical disc storage media format that is used for playback of movies with high video and sound quality and for storing data. The abbreviation "DVD" originally stood for Digital Video Disc and now stands for Digital Versatile Disc. The name was changed to reflect the multiple uses for a DVD. A DVD appears very similar to a compact disc.
A DVD disc can contain:
The Disk medium can be made of
- DVD-Video (containing movies (video and sound))
- DVD-Audio (containing high-definition sound)
- DVD-Data (containing data)
Each medium can contain any of the above content.
- DVD-ROM (read only, manufactured by a press)
- DVD+R/RW (R=Recordable once, RW = ReWritable)
- DVD-R/RW (R=Recordable once, RW = ReWritable)
- DVD-RAM (random access rewritable)
The official DVD-Forum has created the DVD-R(W) standards. But as the licensing cost for this technology is very high, another group was founded, the DVD+R(W) standard created with lower licensing costs. Even so, DVD+R(W) media are more expensive then DVD-R(W) media.
The "+" and "-" are two similar technical standards that are partially compatible. Now half of the industry is supporting "+", and the other half "-". Only time will tell who wins this war against the consumer, and maybe even both standards will coexist in the longterm. It is predicted that most DVD readers in the future will be able to read both formats and some newer writers already write both formats.
Unlike compact discs, where sound (CDDA) is stored in a basically different way than data (ISO 9660), a properly authored DVD disc will always contain data in the UDF filesystem.
DVD-Video
DVD-Video discs require a DVD-drive with a MPEG-2 decoder (eg. a DVD-player or a DVD computer drive with a software DVD player). Commercial DVD movies are encoded using a combination of MPEG-2 compressed video and Dolby Digital audio (often in multi-channel formats.) Typical data rates for DVD movies range from 3-10 Mbit/s, and the bitrate is usually adaptive.
The audio data on a DVD movie can be of the format PCM, DTS, MPEG audio, or Dolby Digital (AC-3). In countries using the NTSC standard any movie should contain a sound track in PCM or Dolby AC-3 format, and any NTSC player must support these two, all the others are optional. This ensures any standard compatible disc can be played on any standard compatible player.
Initially, in countries using the PAL standard (most of Europe) the sound of DVD was supposed to be standardised on PCM and MPEG-2 audio, but apparently against the wishes of Philips, under public pressure on December 5, 1997, the DVD-Forum accepted the addition of Dolby AC-3 to the optional formats on discs and mandatory formats in players.
With several channels of audio from the DVD, the cabling needed to carry the signal to an amplifier or TV can occasionally be somewhat frustrating. Most systems include an optional digital connector for this task, which is then paired with a similar input on the amplifier. The selected audio signal is sent over the connection, typically over RCA jacks or TOSLINK, in its original format to be decoded by the audio equipment. When playing compact discs, the signal is sent in S/PDIF format instead.
Video is another issue which continues to present problems. Current systems typically include both composite video on an RCA jack, as well as s-video in the standard connector. However neither of these connectors were intended to be used for progressive video, so yet another set of connectors has started to appear in the form of component video, which fully separates the signal into its three components (whereas s-video has two, and composite only one). Additionally, the connectors are further confused by using a number of physical connectors, RCA or BNC, as well as using VGA cables in a non-standard way (VGA is normally RGB). Even worse, there are often two sets of component outputs, one carrying interlaced video, and the other progressive.
DVD Video may also include subtitles in various languages. They are stored as images with transparent background.
DVD Video may contain Chapters for easy navigation (and continuation of a partially watched film).
Region
codeArea 0 Playable in all regions 1 United States, Canada, and U.S. territories 2 Europe, Greenland, South Africa, Lesotho, Swaziland, Japan, Egypt, and the Middle East 3 Southeast Asia, South Korea, Hong Kong, Indonesia, Philippines, Taiwan 4 Australia, New Zealand, Mexico, Central America, South America, 5 Russia, other former Soviet Union countries, eastern Europe, Indian subcontinent, Mongolia, Africa 6 People's Republic of China 7 Reserved for future use 8 International venues such as airplanes, cruise ships, etc. See the map
Region 0 designates no actual region, but it is used as a shorthand for a disc meant to be playable on all players. On such a disc, the actual region coding is R1/2/3/4/5/6. In the early days, region 0 players were created that would allow any region disc to be played in them, but studios responded by adjusting regioned discs to refuse to play if the player was determined 0 (since no player should anyway).
- European Region 2 DVDs may be sub-coded D1 through D4. "D1" identifies a UK-only release. "D2" and "D3" identify European DVDs that are not sold in the UK and Ireland. "D4" identifies DVDs that are distributed throughout Europe.
Region code enforcement can be seen as a violation of WTO free trade agreements and could be attackable in court if anyone would have the money.
History
During the early 1990s there were two high density optical storage standards in development. One was the Multimedia Compact Disc (MMCD) backed by Philips and Sony. The other was the Super Disc (SD) supported by 8 major consumer electronics giants (including Toshiba and Time-Warner).In the 1980s two incompatible video formats had been launched on the consumer market with VHS and Betamax. This slowed the uptake of this technology as many consumers chose to wait to see which format would become the most popular. To order to avoid a repeat of this, all parties agreed on the new DVD format in December, 1995. By this stage the term Digital Versatile Disk was used by some companies to reflect the fact that non-video formats of the disk would also be used.
DVD-Audio
DVD-Audio is a new format to deliver high-fidelity audio content on a DVD. It offers many channels (from mono to 5.1 surround sound) at various sampling frequencies and sample sizes. Audio on a disc can be 16, 20, or 24 bit and can be at sampling rates of 44.1, 88.2, 176.4, 48, 96, or 192 kHz (The highest sampling rates of 176.4 and 192 kHz are limited to stereo only). In addition, different sampling sizes and frequencies can be used on a single disc. Audio is stored on the disc in LPCM format or is losslessly compressed with Meridian Lossless Packing. The DVD-Audio player may downmix surround sound to stereo if the listener does not have surround sound. DVD-Audio may also feature menus, still images, slideshows, and video. Also, DVD-Audio discs usually contain Dolby Digital or DTS versions of the audio (lossy compressed, usually downsampled to lower sampling sizes and frequencies) in the DVD-Video section. This is done to ensure compatibility with DVD-Video players.
The introduction of the DVD-Audio format angered many early-adopters of the DVD format. While the DVD-Audio discs do have higher fidelity, there is debate as to whether or not the difference is distinguishable to typical human ears. DVD-Audio currently forms a niche market, probably due to requiring new and rather expensive equipment. DVD-Audio is currently (as of 2003) in a format war with SACD.
DVD types: DVD-ROM/+R/+RW/-R/-RW/-RAM
All above formats are also available as Mini DVD discs (that is, 8cm or 3 inch) with a disc capacity of 1.5GB
- DVD-ROM discs are pressed similarly to CDs. The reflective surface is silver colour. They can be single sided, single layer, single sided double layer, double sided single layer and double sided double layer.
- DVD recorders started to become available in Japan during 2000, and in the rest of the world soon after, with a familiar battle for format dominance beginning. DVD recorders require a special unit to write and can use 1 or 2 disk sides (the disk capacity is measured in GB/side):
- DVD-R discs can record up to 4.7 GB in a similar fashion to a CD-R drive. Supported by the DVD-Forum. Once recorded and finalized it can be played by most DVD-ROM players.
- DVD-RW discs can record up to 4.7 GB in a similar fashion to a CD-RW drive. Supported by the DVD Forum.
- DVD-RAM (the current specification is version 2.1) require a special unit to play the recorded disks (DVD-RAM disc are typically housed in a cartridge - caddy -). Top capacity is 9.4GB (4.7GB/side).
- The other big industry standard for recordable DVD is DVD+R with currently up to 4x speed. Like DVD-R you can record only once.
- The other big industry standard for recordable DVD is DVD+RW with a 4x speed. Up to 8 hours recording per (single sided) disc, this is 4.7GB (this is, 1 h = 528 MB). It doesn't need special "pre-pits" or finalization to be played in a DVD-Player.
Competitors and successors
There are two successors being developed by two different consortiums: The Blue ray disk and the Advanced Optical Disk.
On November 18 2003 the chinese newsagency Xinhua reports the final standard of the
chinese government sponsored Enhanced Versatile Disc (EVD) and several patents around it.
On November 19 2003 the DVD-Forum has decided with eight to six votes that the Advanced Optical Disk is the HDTV successor of the DVD.
See also
- Advanced Optical Disk
- DVD-Forum
- DeCSS
- DivX
- DIVX
- EZ-D
- Netflix (DVD rental)
- Nuon
- wobble
INDEX
1. Bibliography Copyright © Philip M. Parker, INSEAD. Terms of Use.