Copyright © Philip M. Parker, INSEAD. Terms of Use.

Definition: Advertisement |
AdvertisementNoun1. A public promotion of some product or service. Source: WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved. |
Date "advertisement" was first used in popular English literature: sometime before 1350. (references) |
| Domain | Definition |
Business | Public announcement intended to promote the sale, purchase or rental of a product or service to advance a cause or idea or to bring about some other effect desired by the advertiser, for which transmission time has been given to the advertiser for remuneration or similar consideration. Source: European Union. (references) |
Dream Interpretation | To dream that you are getting out advertisements, denotes that you will have to resort to physical labor to promote your interest, or establish your fortune. To read advertisements, denotes that enemies will overtake you, and defeat you in rivalry. Source: Ten Thousand Dreams Interpreted .... |
Source: compiled by the editor from various references; see credits. | |
(From Wikipedia, the free Encyclopedia)
Advertising is the promotion of goods, services, companies and ideas, most often through paid messages.Commercial messages have been found in the ruins of Pompeii, but the first advertising agency was started by Volney Palmer in Philadelphia in 1843.
Unpaid advertising can provide good exposure at minimal cost. Personal recommendations ("bring a friend", "sell it by zealot"), the unleashing of memes into the wild, or achieving the feat of equating a brand with a common noun ("Hoover" = "vacuum cleaner") -- these must provide the stuff of fantasy to the holder of an advertising budget.
Advertising media
Some commercial advertising media include: billboardss, printed flyers, radio, cinema and television ads, web banners, skywriting, bus stop benches, magazines, newspapers, town criers, sides of buses, taxi cab doors, elastic bands on disposable diapers, the opening section of streaming audio and video, and the backs of event tickets. Any place an "identified" sponsor pays to deliver their message through a medium is advertising. Covert advertising embedded in other entertainment media is known as product placement.The TV commercial is generally considered the most effective mass-market advertising format and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game is known as much for its commercial advertisements as for the game itself, and the average cost of a single thirty-second TV spot during this game has reached $2 million (as of 2003).
Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding Web content. E-mail advertising is another recent phenomenon. Unsolicited E-mail advertising is known as "spam".
Some companies have proposed to place messages or corporate logos on the side of booster rockets and the International Space Station. Controversy exists on the effectiveness of subliminal advertising (see mind control), and the pervasiveness of mass messages (see propaganda).
Advertising objectives
Advertising ultimately seeks to establish what is called "mind share". Mind share is the status a brand can achieve when it co-exists with deeper, more empirical categories of objects. Kleenex, for example, can distinguish itself as a type of tissue. But, because it has gained mind share amongst consumers, it is frequently used as a term to identify any tissue, even if it is from an opposing brand. One of the most successful firms to have achieved this is Hoover (as mentioned above) whose name was for a very long time synonymous with vacuum cleaner (and Dyson has subsequently managed to achieve similar status, having moved into the Hoover market with a more sophisticated model of vacuum cleaner).Mind share can be established to a greater or lesser degree depending on product and market. In Texas, for example, it is common to hear people refer to any soft drink as a Coke, regardless of whether it is actually produced by Coca-Cola or not (the more accurate term would be 'cola').
A legal risk of mind share is that the name can become so widely accepted that it becomes a generic term, and loses trademark protection. Examples include "escalator", "aspirin" and "mimeograph".
Other objectives include short or long term increases in sales, market share, awareness, product information, and image improvement.
Advertising Techniques
Advertisers use several recognizable techniques in order to better convince the public to buy a product. These may include:
A popular belief among many segments of society is that subliminal messages are commonly used in advertising, though this is seen by experts as little more than an urban legend.
- Repetition: Some advertisers concentrate on making sure their product is widely recognized. To that end, they simply attempt to make the name remembered through repetition.
- Bandwagon: By implying that the product is widely used, advertisers hope to convince potential buyers to "get on the bandwagon."
- Testimonials: Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.
- Pressure: By attempting to make people choose quickly and without long consideration, some advertisers hope to make rapid sales: "Buy now, before they're all gone!"
- Association: Advertisers often attempt to associate their product with desirable things, in order to make it seem equally desirable. The use of attractive modelss, picturesque landscapes, and other similar imagery is common.
- advertising slogans
Related articles
- Brand
- Nudity
- The Age of Propaganda
- Subvertising
- marketing
- neon signage
- promotion
- trailer
List of Marketing Topics List of Management Topics List of Economics Topics List of Accounting Topics List of Finance Topics List of Advertising Slogans
Source: adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "Advertising."
| The following table is compiled from various sources, across various languages. When English abbreviations or acronyms come from a non-English source, this is noted. | |||
| Entry | Source | Expression | Field |
| ad. | English | Advertisement | N/A |
Source: compiled by the editor, based on several corpora (additional references). | |||
Synonyms: AdvertisementSynonyms: ad (n), advert (n), advertising (n), advertizement (n), advertizing (n). (additional references) |
| Context | Synonyms within Context (source: adapted from Roget's Thesaurus). |
Indication | Notification; (information); advertisement; (publication). |
Publication | Circular, circular letter; manifesto, advertisement, ad., placard, bill, affiche, broadside, poster; notice. |
| Source: adapted from Roget's Thesaurus. | |
| Domain | Usage | |
Screenplays | You have a good imagination, you must be in advertisement! (Amores perros; writing credit: Guillermo Arriaga) | |
Movie/TV Titles | Sex by Advertisement (1969) | |
Source: compiled by the editor from various references; see credits. | ||
| Domain | Title | ||
Books |
| ||
Music |
| ||
Source: compiled by the editor from various references; see credits. | |||
| Thumbnail | Description & Credit | Thumbnail | Description & Credit |
![]() | Advertisement for headboats on the Woodcliff Canal. Credit: Fisheries. | Advertisement on rockRock CanyonBallou Latimer DruggistsFour Rivers Field OfficeLSRDLower Snake River District. Credit: Unknown. | |
![]() | Caption: Advertisement for the Electrip Ediphone, Edison Operating Ediphone; Unknown Date; {14.645/15} (jpg). | ![]() | Caption: Newspaper Advertisement for Walter R. Miller and Co., Edison Dictating Machines; Unknown Date; {29.001/41} (jpg). |
![]() | [Dental Instruments & Apparatus: Advertisement for American Dental Chair Co.] / Tuttle. Credit: National Library of Medicine. | ![]() | This advertisement is to inform our customers and others, ... Credit: National Library of Medicine. |
![]() | A colossal advertisement. Credit: Library of Congress. | ![]() | Advertisement for Southern Pacific Railway, showing new streamlined train, interior of dining car, and map of four routes of Southern Pacific. Credit: Library of Congress. |
![]() | Composite of 16 printers' advertisement labels. Credit: Library of Congress. | ![]() | Movie advertisement on side of building. Welch, West Virginia. Credit: Library of Congress. |
Source: pictures compiled by the editor from various references; see picture credits. | |||
![]() |
| "Bus Advert" by Nicholas Ong Commentary: "Advertisement on a bus." |
Source: photographs selected by the editor, with permission from the photographers. |
| Author | Quotation |
John Ruskin | You should read books like you take medicine, by advice, and not by advertisement. |
Samuel Johnson | Promise, large promise, is the soul of an advertisement. |
Source: compiled by the editor from various references. | |
| Subject | Topic | Quote |
Business | Prospects for the German advertisement market continue look positive. (references) | |
Media expenditures constitute the bulk of the total advertisement industry in Germany. (references) | ||
This is mainly due to the time restriction for advertisement on German television channels. (references) | ||
Civil Liberties | Morocco | The ban was lifted when the King invited him to appear in a public service advertisement for the Mohammed V Foundation. (references) |
Peru | On April 17, Telefonica published another advertisement saying that the cancellation of CCN's frequency was a business decision that was communicated to CCN in advance. (references) | |
Kyrgyz Republic | A case was in the appeals process against Mezon Television for broadcasting a candidate's political advertisement, which allegedly had the potential to inspire interethnic hatred during the parliamentary elections. (references) | |
Economic History | Armenia | An advertisement may be copyrighted under Armenian law. (references) |
Pakistan | Advertising agency commissions are usually 15 percent of the cost of the advertisement. (references) | |
Croatia | Croatian regulations prohibit television advertisement of tobacco, alcohol, and spirits. (references) | |
Minorities | Romania | On May 7, Romani CRISS filed a complaint against a Bucharest-based advertising newspaper, which in March had published an advertisement for security guards that overtly excluded Roma. (references) |
Political Economy | REPUBLIC OF KOREA | Such delegation of responsibility may include processing import approval documentation prior to customs clearance (allowing local trade associations to obtain business confidential information on incoming shipments), advertisement pre-approvals (providing early warning on the introduction of new products and on competitors' marketing efforts), and a decision-making seat on various committees (usually not available to foreign firms). (references) |
Trade | Singapore | Generally, labeling laws require that: 1) the composition of the products be disclosed in English: 2) labels/packaging materials must not contain any reference to diseases/conditions as specified in the schedule to the Medicines (Advertisement & Sale) Act; and 3) the advertising/sales promotion of the product in the public media be approved by the Centre for Pharmaceutical Administration of the Health Sciences Authority, Ministry of Health. (references) |
Travel | Croatia | Office space or housing can be rented through a specialized local agency or by placing an advertisement in a local daily newspaper. (references) |
Source: compiled by the editor from ICON Group International, Inc.; see credits. | ||
| Speaker | Term | Phrase(s) |
Andrew Jackson | 1829-1837 | In law and honesty the notes of the bank in circulation at the expiration of its charter should have been called in by public advertisement, paid up as presented, and, together with those on hand, canceled and destroyed. |
Source: compiled by the editor from various references. | ||
| "Advertisement" is generally used as a noun (singular) -- approximately 99.82% of the time. "Advertisement" is used about 1,110 times out of a sample of 100 million words spoken or written in English. Its rank is based on over 700,000 words used in the English language. Some parts-of-speech are not covered due to the samples used by the British National Corpus. (note: percents less than one-hundredth of one percent have been omitted) |
| Parts of Speech | Percent | Usage per 100 Million Words | Rank in English |
| Noun (singular) | 99.82% | 1,108 | 6,834 |
| Noun (proper) | 0.09% | 1 | 339,140 |
| Noun (common) | 0.09% | 1 | 339,140 |
| Total | 100.00% | 1,110 | N/A |
Source: compiled by the editor from several corpora; see credits.
Expressions using "advertisement": advertisement column ♦ advertisement hoarding ♦ aggressive advertisement ♦ classified advertisement ♦ direct mail advertisement ♦ job advertisement ♦ newspaper advertisement ♦ persuasive advertisement. Additional references. | |
| Hyphenated Usage | |
Beginning with "advertisement": advertisement-inspired, advertisement-ridden. | |
Ending with "advertisement": re-advertisement, self-advertisement. | |
| Source: compiled by the editor from various references; see credits. | |
| The following statistics estimate the number of searches per day across the major English-language search engines as identified by various trade publications. Hyperlinks lead to commercial use of the expression at Amazon.com. |
| Language | Translations for "advertisement"; alternative meanings/domain in parentheses. | |
Afrikaans | advertensie (ad, announcement). (various references) | |
Albanian | reklamë (ad, circular, commercial, commercial break, dodger, headline, plug, poster, prospectus, publicity, reclame, show card), njoftim (announcement, annunciation, banns, blurb, cry, data, despatch, dispatch, information, knowledge, message, news, note, notice, notification, placard, proclamation, report, service, tidings, tip off), lajmërim në gazetë. (various references) | |
Arabic | الإعلان عن السلع (advertising), إعلان (ad, advertising, announcement, annunciation, bill, bush, declaration, exploitation, gazette, notification, pitch, placard, poster, proclamation, profession, promulgation, pronunciation, protestation, publicity, sign, spot). (various references) | |
Bulgarian | съобщение (communication, intimation, knowledge, message, notice, notification, report, transmission, word), реклама (ad, advertising, boost, promotion, prospectus, publicity, reclame, show, sign, signboard), рекламиране (advertising), обява (ad, announcement, bill, notice, notification, poster, ticket). (various references) | |
Catalan | anuncio (ad, announcement). (various references) | |
Chinese | 广告 (AD, Ad-, Advert, advertizement). (various references) | |
Czech | reklama (ad, advert, advertising, commercial, plug, publicity), inzerát (ad, insertion). (various references) | |
Danish | reklame (ad, advert), annonce (ad, announcement). (various references) | |
Dutch | advertentie (ad, announcement), aankondiging (ad, announcement, notice, notification), reclame (ad, advert), bericht (account, ad, advice, announcement, communication, errand, information, message, notice, report). (various references) | |
Esperanto | anonco (ad), reklamo. (various references) | |
Faeroese | lýsing (ad, announcement). (various references) | |
Finnish | mainos (ad, advert), ilmoitus (ad, announcement, information, notice, notification, statement). (various references) | |
French | annonce (ad, advert), réclame (ad, advert, advertising), publicité (ad, advert, advertising). (various references) | |
Frisian | advertinsje (ad, announcement), oankundiging (ad, announcement). (various references) | |
German | Anzeige (accusation, ad, advertisement (ad), announcement, declaration, display, dump, indexing, indication, indicator, legal proceedings, notice, notification, proclamation, reading, readout, report, statement), Reklame (ad, advert, advertising, billing, commercial, junk mail, publicity), Inserat (ad, advert, advertisment, announcement, insert, insertion), Annonce (ad, announcement), Werbung (advertising, advt, attracting, build up, courting, courtship, pre-election publicity, promotion, propaganda, publicity, publicity department, recruitment, suit, winning), Ankündigung (advance notice, announcement, introduction, notice, notification). (various references) | |
Greek | διαφήμιση (ad, advert, advertising, commercial, publicity). (various references) | |
Hebrew | מודעה (ad, announcement, declaration, notice), פרסומת (advertising, publicity). (various references) | |
Hungarian | reklám (ad, announcement, ballyho, boost, claptrap, commercial, hype, publicity), hirdetés (ad, advert, advertising, insertion, notice, placard, poster, publicity). (various references) | |
Indonesian | adpertensi, iklan (ad, boost). (various references) | |
Irish | fógraíocht (ad), fógra (ad, sign). (various references) | |
Italian | inserzione (ad, advert, announcement, fitting, inserting, insertion), pubblicità (advertising, plug, publicity), avviso (ad, advice, announcement, counsel, notice, notification, opinion, warning), annuncio (ad, announcement, cry, intimation, notice, spot). (various references) | |
Japanese Kanji | 広告 , 広告 , アドオン方式 (ad campaign, ad hoc, ad man, ad-balloon, add-on, ad-hocracy, admin, admission, Admission Free, admittance, advance, advanced, advantage, advantage rule, adventure, advertising, advice, adviser), アトピー性皮膚炎 (ad, ad impact, add-on, add-on module, adobe, at random, atmosphere, atom, atomic, atopic dermatitis, atrium, attraction, attractive, attractor, attribute, autoload, studio). (various references) | |
Japanese Katakana | こうこく (appeal, complaint, duchy, dukedom, Japan, making a country prosperous, official notice, principality, prosperous country, protest, public announcement, theempire), アドバタイズメント , アド (ad). (various references) | |
Korean | 광고 (Advert, Advertising, advertizement, advertizing). (various references) | |
Lombard | annunc (ad, announcement). (various references) | |
Malay | adpertensi (ad, announcement), pemberitahuan (ad, announcement), iklan (ad, announcement). (various references) | |
Manx | soilsheen (advert), soilshaghey (characterize, declaration, demonstrate, describe, exhibit, explain, illuminate, illumination, illustrate, interpret, interpretation, irradiate, irradiation, light, lighten, manifest, manifestation, notify, publication, publish, represent, show, show forth). (various references) | |
Norwegian | annonse (ad, announcement). (various references) | |
Papiamen | aviso (ad, announcement), atvertensia (ad, announcement), anunsio (ad, announcement). (various references) | |
Pig Latin | advertisementay.(various references) | |
Polish | ogłoszenie (ad, announcement). (various references) | |
Portuguese | anúncio (ad, advertising, notice, notification, placard, playbill, poster), publicidade (advertising, light, limelight, publicity, publicness, spotlight), propaganda (advertising, commercial, propaganda, publicity). (various references) | |
Romanian | anunţ (ad, advert, announcement, bill, insertion, notice). (various references) | |
Russian | реклама;объявление (advertisment), реклама (ad, ads, adt advertisement, advt, advt advertisement, circular, neon sign, reclame, show card), объявление (ad, adt advertisement, advt advertisement, announcement, annunciation, classified ad, declaration, insertion, notice, notification, poster, proclamation, pronouncing, want ad), анонс (ad, preview). (various references) | |
Scottish | rabhadh (a warning). (various references) | |
Serbo-Croatian | reklama (ad, plug, reclame). (various references) | |
Spanish | anuncio (ad, advert, announcement, bulletin, catchword, commercial, notice, notification, sign), reclamo (advertising, birdcall, catchword, decoy, publicity, quail-call, quail-pipe), aviso (ad, advice, announcement, aviso, demand, message, notice, notification, prompt, recall, tip, warning, word). (various references) | |
Swahili | tangazo (ad, announcement). (various references) | |
Swedish | reklam (ad, advert, advertising, publicity, puff, reclame), annons (ad, advert, announcement), annonsering (advertising). (various references) | |
Tagalog | anúnsiyo (ad, announcement). (various references) | |
Turkish | reklam (ad, announcement), reklâm (ad, advert, advertising, ballyhoo, build up, canvassing, commercial, plug, promo, promotion, promotional, publicity, spot), ilan (advert, advertising, announcement, annunciation, enunciation, insert, insertion, notice, proclamation, promulgation, publication, show card), duyuru (ad, advert, announcement, annunciation, bulletin, communique, notice, notification, proclamation, publication), ílan (ad, announcement). (various references) | |
Turkmen | reklama (r). (various references) | |
Ukrainian | сповіщення (announcement, annunciation, note, notice, notification), реклама (advertising, blurb, build up, circular, dodger, public relations, publicity), оголошення (advert, announcement, annunciation, declaration, enunciation, intimation, notice, notification, poster, pronouncement, pronouncing, publication), оповіщення, звістка (news, note, report, word), анонс (announcement, card, preview). (various references) | |
Vietnamese | tờ yết thị, sự quảng cáo, mục quảng cáo. (various references) | |
Welsh | hysbysiad (announcement), hysbyseb. (various references) | |
| Source: compiled by the editor from various translation references. | ||
| Language | Period | Translations |
| Latin | 500 BCE-Modern | ostentui. (various references) |
| Source: compiled by the editor from various references. | ||
Derivations | |
Words beginning with "advertisement": advertisements. (additional references) | |
| |
"Advertisement" is suggested in spellcheckers for the following: adverisement, advertisment, advertivement, advervisement. (additional references) | |
| Source: compiled by the editor, based on several corpora (additional references). | |
| # of Phoneme Matches | Pronunciation | Word(s) rhyming with "advertisement" (pronounced udver"tuzmunt or a'dvertī"zmunt) |
| 5 | -z m u n t | aggrandizement, amazement, amusement, appeasement, advisement, disenfranchisement, easement. |
| 4 | -m u n t | agreement, ailment, alignment, allotment, amendment, announcement, annulment, antigovernment, apartment, appointment, apportionment, argument, armament, arraignment, arrangement, accompaniment, accomplishment, abandonment, abatement, accouterment, achievement, acknowledgement, acknowledgment, adamant, adjournment, adjustment, adornment, advancement, assessment, assignment, assortment, astonishment, atonement, attachment, attainment, banishment, basement, battlement, bemusement, bereavement, betterment, bewilderment, blandishment, bombardment, claimant, Clement, commandment, commencement, commitment, compartment, complement, comportment, concealment, condiment, confinement, consignment, containment, contentment, copayment, curtailment, impairment, impeachment, impediment, implement, impoundment, impoverishment, impressment, imprisonment, improvement, debarment, debasement, deferment, department, deployment, deportment, derailment, detachment, determent, detriment, development, diminishment, disagreement, disappointment, disarmament, disbarment, disbursement, discernment, discouragement, disenchantment, disengagement, disestablishment, disgruntlement, disillusionment, disinvestment, dismantlement, dismemberment, displacement, divestment, dormant, element, embankment, embarrassment, embayment, embellishment, embezzlement, embodiment, emplacement, employment, empowerment, enactment, encampment, enchantment, encirclement, encouragement, encroachment, endangerment, endearment, endorsement, endowment, enforcement, engagement, enhancement, enjoyment, enlargement, enlightenment, enlistment, enrichment, enrollment, enslavement, entanglement, entertainment, enticement, entitlement, entombment, entrapment, entrenchment, environment, equipment, escapement, escarpment, establishment, estrangement, excitement, excrement, experiment, extinguishment, figment, filament, formant, fragment, fulfillment, garment, garnishment, government, harassment, incitement, inclement, increment, indictment, inducement, informant, infotainment, infringement, installment, instrument, integument, internment, intersegment, investment, involvement, judgement, judgment, ligament, maltreatment, management, measurement, micromanagement, misgovernment, misjudgment, mismanagement, misstatement, mistreatment, moment, monument, movement, nongovernment, nonmanagement, nonpayment, nourishment, ointment, ornament, orpiment, outplacement, overpayment, overstatement, parchment, parliament, pavement, payment, pigment, placement, postponement, postretirement, predicament, prejudgment, prepayment, presentment, procurement, pronouncement, punishment, puzzlement, readjustment, realignment, reappointment, reapportionment, rearmament, rearrangement, reassessment, reassignment, recruitment, redeployment, redevelopment, reemployment, reenactment, refinement, refreshment, refurbishment, regiment, reimbursement, reinforcement, reinstatement, reinvestment, repayment, replacement, replenishment, requirement, resentment, resettlement, restatement, retirement, retrenchment, rudiment, sacrament, sediment, segment, sentiment, settlement, shipment, statement, supplement, temperament, tenement, testament, tournament, treatment, underdevelopment, underemployment, undergarment, underpayment, understatement, unemployment, vehement, wonderment. |
| 3 | -u n t | agent, ambient, ambivalent, ancient, antecedent, antidepressant, antioxidant, apparent, applicant, ardent, argent, arrant, arrogant, absent, absorbent, abstinent, abundant, accelerant, accident, aberrant, abhorrent, abortifacient, accountant, adherent, adjacent, adjutant, adolescent, afferent, affiant, affluent, ascendant, aspirant, assailant, assistant, astringent, attendant, belligerent, beneficent, benevolent, blatant, brilliant, buoyant, celebrant, clairvoyant, client, coefficient, cogent, cognizant, coherent, coincident, combatant, competent, complacent, complainant, complaisant, compliant, component, concomitant, concurrent, confident, confluent, consequent, consistent, consonant, constant, constituent, consultant, contaminant, contestant, continent, contingent, convalescent, convenient, convent, convergent, conversant, coolant, corespondent, cormorant, correspondent, Courant, covenant, Crescent, crosscurrent, current, ignorant, immanent, immigrant, imminent, impatient, impertinent, important, impotent, imprudent, inadvertent, incandescent, decadent, decedent, decent, declarant, decongestant, defendant, defiant, deficient, defoliant, delinquent, deodorant, dependent, depressant, descendant, descendent, despondent, detergent, determinant, deterrent, deviant, different, diligent, discordant, disinfectant, disobedient, dispersant, dissident, dissonant, distant, divalent, divergent, docent, dominant, ebullient, efferent, effervescent, efficient, effluent, elegant, elephant, eloquent, emergent, emigrant, eminent, entrant, equivalent, errant, esculent, evanescent, evident, excellent, exigent, existent, exorbitant, expectant, expectorant, expedient, exponent, extant, extravagant, exuberant, exultant, Fabricant, fervent, flagrant, flamboyant, flatulent, flippant, fluent, fluorescent, fragrant, fraudulent, frequent, gallant, giant, grandiloquent, grandparent, hesitant, hydrant, incessant, incident, incipient, incoherent, incompetent, inconsistent, incontinent, inconvenient, incumbent, indecent, independent, indifferent, indigent, indignant, indolent, indulgent, inefficient, infant, infrequent, ingredient, inhabitant, inhalant, inherent, innocent, inpatient, insignificant, insistent, insolent, insolvent, instant, insufficient, insurgent, intelligent, intercurrent, interdependent, intermittent, intolerant, intransigent, invariant, iridescent, irrelevant, irreverent, irritant, itinerant, jubilant, latent, leant, lenient, lieutenant, litigant, lubricant, lucent, luminescent, luxuriant, magnificent, malevolent, malignant, merchant, migrant, militant, miscreant, monovalent, mordant, mutant, nascent, negligent, noncombatant, nonexistent, nonresident, nonviolent, nutrient, obedient, observant, obsolescent, occupant, odorant, omnipotent, omnipresent, omniscient, operant, opponent, opulent, outpatient, overconfident, oxidant, pageant, parent, participant, patent, patient, peasant, penchant, pendant, penitent, pennant, percipient, permanent, persistent, pertinent, petulant, pheasant, piquant, pleasant, pliant, poignant, pollutant, potent, preadolescent, precedent, predominant, preeminent, pregnant, prescient, present, prevalent, proficient, prominent, propellant, proponent, protestant, provident, prudent, prurient, pungent, pursuant, quadrant, quiescent, quotient, radiant, rampant, reagent, recalcitrant, recent, recipient, recombinant, recurrent, redundant, refrigerant, Regent, registrant, relevant, reliant, reluctant, reminiscent, remnant, repellent, repentant, repugnant, resident, resilient, resistant, resonant, resplendent, respondent, resultant, resurgent, retardant, reticent, reverent, rodent, ruminant, salient, seafront, sealant, semipermanent, Sequent, sergeant, serpent, servant, significant, silent, solvent, somnolent, stagnant, stimulant, strident, stringent, student, subcontinent, subsequent, subservient, succulent, sufficient, supergiant, superintendent, supplicant, suppressant, surfactant, talent, tangent, tenant, tetravalent, tolerant, torrent, transcendent, transient, translucent, transparent, trenchant, trident, triumphant, truant, truculent, tumescent, turbulent, tyrant, undercurrent, unimportant, unpleasant, unrepentant, urgent, vacant, vagrant, valiant, variant, verdant, vibrant, vigilant, violent, virulent, warrant. |
| 6 | -ī" z m u n t | advisement. |
| 5 | -z m u n t | aggrandizement, amazement, amusement, appeasement, disenfranchisement, easement. |
| 4 | -m u n t | agreement, ailment, alignment, allotment, amendment, announcement, annulment, antigovernment, apartment, appointment, apportionment, argument, armament, arraignment, arrangement, accompaniment, accomplishment, abandonment, abatement, accouterment, achievement, acknowledgement, acknowledgment, adamant, adjournment, adjustment, adornment, advancement, assessment, assignment, assortment, astonishment, atonement, attachment, attainment, banishment, basement, battlement, bemusement, bereavement, betterment, bewilderment, blandishment, bombardment, claimant, Clement, commandment, commencement, commitment, compartment, complement, comportment, concealment, condiment, confinement, consignment, containment, contentment, copayment, curtailment, impairment, impeachment, impediment, implement, impoundment, impoverishment, impressment, imprisonment, improvement, debarment, debasement, deferment, department, deployment, deportment, derailment, detachment, determent, detriment, development, diminishment, disagreement, disappointment, disarmament, disbarment, disbursement, discernment, discouragement, disenchantment, disengagement, disestablishment, disgruntlement, disillusionment, disinvestment, dismantlement, dismemberment, displacement, divestment, dormant, element, embankment, embarrassment, embayment, embellishment, embezzlement, embodiment, emplacement, employment, empowerment, enactment, encampment, enchantment, encirclement, encouragement, encroachment, endangerment, endearment, endorsement, endowment, enforcement, engagement, enhancement, enjoyment, enlargement, enlightenment, enlistment, enrichment, enrollment, enslavement, entanglement, entertainment, enticement, entitlement, entombment, entrapment, entrenchment, environment, equipment, escapement, escarpment, establishment, estrangement, excitement, excrement, experiment, extinguishment, figment, filament, formant, fragment, fulfillment, garment, garnishment, government, harassment, incitement, inclement, increment, indictment, inducement, informant, infotainment, infringement, installment, instrument, integument, internment, intersegment, investment, involvement, judgement, judgment, ligament, maltreatment, management, measurement, micromanagement, misgovernment, misjudgment, mismanagement, misstatement, mistreatment, moment, monument, movement, nongovernment, nonmanagement, nonpayment, nourishment, ointment, ornament, orpiment, outplacement, overpayment, overstatement, parchment, parliament, pavement, payment, pigment, placement, postponement, postretirement, predicament, prejudgment, prepayment, presentment, procurement, pronouncement, punishment, puzzlement, readjustment, realignment, reappointment, reapportionment, rearmament, rearrangement, reassessment, reassignment, recruitment, redeployment, redevelopment, reemployment, reenactment, refinement, refreshment, refurbishment, regiment, reimbursement, reinforcement, reinstatement, reinvestment, repayment, replacement, replenishment, requirement, resentment, resettlement, restatement, retirement, retrenchment, rudiment, sacrament, sediment, segment, sentiment, settlement, shipment, statement, supplement, temperament, tenement, testament, tournament, treatment, underdevelopment, underemployment, undergarment, underpayment, understatement, unemployment, vehement, wonderment. |
| 3 | -u n t | agent, ambient, ambivalent, ancient, antecedent, antidepressant, antioxidant, apparent, applicant, ardent, argent, arrant, arrogant, absent, absorbent, abstinent, abundant, accelerant, accident, aberrant, abhorrent, abortifacient, accountant, adherent, adjacent, adjutant, adolescent, afferent, affiant, affluent, ascendant, aspirant, assailant, assistant, astringent, attendant, belligerent, beneficent, benevolent, blatant, brilliant, buoyant, celebrant, clairvoyant, client, coefficient, cogent, cognizant, coherent, coincident, combatant, competent, complacent, complainant, complaisant, compliant, component, concomitant, concurrent, confident, confluent, consequent, consistent, consonant, constant, constituent, consultant, contaminant, contestant, continent, contingent, convalescent, convenient, convent, convergent, conversant, coolant, corespondent, cormorant, correspondent, Courant, covenant, Crescent, crosscurrent, current, ignorant, immanent, immigrant, imminent, impatient, impertinent, important, impotent, imprudent, inadvertent, incandescent, decadent, decedent, decent, declarant, decongestant, defendant, defiant, deficient, defoliant, delinquent, deodorant, dependent, depressant, descendant, descendent, despondent, detergent, determinant, deterrent, deviant, different, diligent, discordant, disinfectant, disobedient, dispersant, dissident, dissonant, distant, divalent, divergent, docent, dominant, ebullient, efferent, effervescent, efficient, effluent, elegant, elephant, eloquent, emergent, emigrant, eminent, entrant, equivalent, errant, esculent, evanescent, evident, excellent, exigent, existent, exorbitant, expectant, expectorant, expedient, exponent, extant, extravagant, exuberant, exultant, Fabricant, fervent, flagrant, flamboyant, flatulent, flippant, fluent, fluorescent, fragrant, fraudulent, frequent, gallant, giant, grandiloquent, grandparent, hesitant, hydrant, incessant, incident, incipient, incoherent, incompetent, inconsistent, incontinent, inconvenient, incumbent, indecent, independent, indifferent, indigent, indignant, indolent, indulgent, inefficient, infant, infrequent, ingredient, inhabitant, inhalant, inherent, innocent, inpatient, insignificant, insistent, insolent, insolvent, instant, insufficient, insurgent, intelligent, intercurrent, interdependent, intermittent, intolerant, intransigent, invariant, iridescent, irrelevant, irreverent, irritant, itinerant, jubilant, latent, leant, lenient, lieutenant, litigant, lubricant, lucent, luminescent, luxuriant, magnificent, malevolent, malignant, merchant, migrant, militant, miscreant, monovalent, mordant, mutant, nascent, negligent, noncombatant, nonexistent, nonresident, nonviolent, nutrient, obedient, observant, obsolescent, occupant, odorant, omnipotent, omnipresent, omniscient, operant, opponent, opulent, outpatient, overconfident, oxidant, pageant, parent, participant, patent, patient, peasant, penchant, pendant, penitent, pennant, percipient, permanent, persistent, pertinent, petulant, pheasant, piquant, pleasant, pliant, poignant, pollutant, potent, preadolescent, precedent, predominant, preeminent, pregnant, prescient, present, prevalent, proficient, prominent, propellant, proponent, protestant, provident, prudent, prurient, pungent, pursuant, quadrant, quiescent, quotient, radiant, rampant, reagent, recalcitrant, recent, recipient, recombinant, recurrent, redundant, refrigerant, Regent, registrant, relevant, reliant, reluctant, reminiscent, remnant, repellent, repentant, repugnant, resident, resilient, resistant, resonant, resplendent, respondent, resultant, resurgent, retardant, reticent, reverent, rodent, ruminant, salient, seafront, sealant, semipermanent, Sequent, sergeant, serpent, servant, significant, silent, solvent, somnolent, stagnant, stimulant, strident, stringent, student, subcontinent, subsequent, subservient, succulent, sufficient, supergiant, superintendent, supplicant, suppressant, surfactant, talent, tangent, tenant, tetravalent, tolerant, torrent, transcendent, transient, translucent, transparent, trenchant, trident, triumphant, truant, truculent, tumescent, turbulent, tyrant, undercurrent, unimportant, unpleasant, unrepentant, urgent, vacant, vagrant, valiant, variant, verdant, vibrant, vigilant, violent, virulent, warrant. |
Source: compiled by the editor (additional references); see credits. | ||
Scrabble® Enable2K-Verified Anagrams | |
| Words within the letters "a-d-e-e-e-i-m-n-r-s-t-t-v" | |
-2 letters: determinate, reestimated. | |
-3 letters: advisement, anteverted, denervates, determents, determines, detriments, divestment, entreaties, interested, inveterate, martensite, misentered, mistreated, reestimate, reinstated, reinvested, remediates, revetments, straitened, terminated, terminates, travestied. | |
-4 letters: admitters, advertent, advertise, amnestied, anteverts, antimeres, attendees, attenders, averments, deaneries, dementias, denervate, derivates, detainees, detainers, determent, determine, detersive, detriment, diameters, dreamiest, edentates, emendates, enervated, enervates, entreated, entremets. | |
| Words containing the letters "a-d-e-e-e-i-m-n-r-s-t-t-v" | |
+1 letter: advertisements, advertizements, determinatives. | |
+4 letters: demonstrativeness. | |
| Source: compiled by the editor from various references; see credits. SCRABBLE® is a registered trademark. All intellectual property rights in and to the game are owned in the U.S.A and Canada by Hasbro Inc., and throughout the rest of the world by J.W. Spear & Sons Limited of Maidenhead, Berkshire, England, a subsidiary of Mattel Inc. Mattel and Spear are not affiliated with Hasbro. | |
| 1. Definition 2. Synonyms 3. Crosswords 4. Usage: Modern | 5. Usage: Commercial 6. Images: Slideshow 7. Images: Photo Album 8. Images: Digital Art | 9. Quotations: Familiar 10. Quotations: Non-fiction 11. Quotations: Speeches 12. Usage Frequency | 13. Expressions 14. Expressions: Internet 15. Translations: Modern 16. Translations: Ancient | 17. Abbreviations 18. Acronyms 19. Derivations 20. Rhymes | 21. Anagrams 22. Bibliography |
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